Speaker: John Seely Brown
Location: Octavius 11
Session Type: Keynote Session

At both the individual and the corporate level we need to realize that what made us successful in the 20th century could actually hold us back in this century. The focus is moving away from efficiency towards creativity and collaboration, from “push” to “pull approaches. These new dynamics in the marketplace and the workplace will define tomorrow’s winners and losers. In this session, John Seely Brown will draw from the leading edge to illustrate some of these changes, and show just how much of a game changer cloud computing is in this new picture. Beyond an overview of these trends, John Seely Brown will provide a roadmap for how to negotiate the big shifts and the different forms of disruption we are experiencing. Constant change and unpredictability are here to stay. Get prepared for it.