Speaker: Paolo Malinverno
Location: Westbourne 3-4, Level -1
Session Type: Keynote - EMEA

Despite SOA adoption being the highest in Europe (nearly 70% of European organizations), few companies master the art of building SOA, and the more difficult art of using it to a company’s advantage. In times when it is absolutely vital to prove the value of every initiative, this session will introduce the content of the conference and start unveiling how SOA can contain costs, get more out of your existing assets, exploit discontinuities in the market, and simply ride a disruptive innovation wave.