Speakers: Dr. Thomas Kiessling, Massimo Pezzini
Location: Westbourne 3-4, Level -1
Session Type: Keynote - EMEA

Europe’s No.1 online gaming provider has built its poker platform empowering 25 international poker operators to implement unique white label/SaaS solutions. “Next Generation Poker” (NGP) has accomplished platform decomposition and modularization unsurpassed on the market. It is built on a single underlying poker integration platform based on SOA and EDA architectural best practices. This foundation supports an increasing range of multi-national regulatory gaming requirements enabling various integration scenarios for large scale cost efficiency. Key principles include functional decomposition, environment abstraction, encapsulation of core business logic, flexible packaging and first class operational excellence. These efforts have increased the scaling capability of the IT organization by a factor as well. Bwin’s business strategy is to promote bwin gaming brands (bwin.com, bwin poker, bwin.de, bwin.it, and so on) to its 13 million registered customers, as well as to build strong IT platform capabilities for gaming operators. The strategy is supported by an IT organization of 600 staff, including 300 Java and .net application developers