Speaker: Ed Thompson
Location: Westin Kierland - Kierland Ballroom 2 & 3
Session Type: Track Session

A new generation of CRM systems is emerging. CRM architectures, technology platforms and applications will have to adjust to handle social, SaaS, SOA, OpenSource, mobility, virtualization and other trends. This session explores those changes, scrutinizes the strategies of key CRM vendors and discusses how organizations should prepare for this brave new world. Session Takeaways: 1) Which technology trends will dominate and shape the CRM application environment to 2012? 2) How will CRM architectures, technology platforms and applications evolve to embrace these trends? 3) How will the CRM application vendor landscape evolve in response to the new architectures and technologies?