Speaker: Michael Dunne
Location: Westin Kierland - Rainmakers Ballroom
Session Type: Track Session

Weak economic conditions are compelling companies to aggressively explore better ways to increase the volume of quality leads for sales channels. Consolidating lead management practices into an integrated business process spanning marketing and sales will prove vital in successfully realizing ROI and aiding strategies for renewing business growth. This session covers the following topics: How should lead management be redefined to improve lead conversion and revenue production? What are the key components of an effective, end-to-end lead management process? How can you best automate key lead management functions? Session Takeaways: 1) Sales craves constructive assistance with prospecting. 2) Marketing needs to demonstrate tangible contributions. 3) Lead management initiatives can produce rapid ROI.