Speaker: David Mitchell Smith
Location: Westin Kierland - Kierland Ballroom 1
Session Type: Track Session

All Web sites, whether customer-centric or not, utilize basic Web architecture. Advancements in the Web itself (and related cloud computing concepts) along with offerings from vendors and the ability to leverage these improvements will impact a company’s ability to truly deliver a customer-centric experience. This session examines the overall direction of Web technologies and their impact on customer-centric strategies.