Speaker: Adam Sarner
Location: Westin Kierland - Rainmakers Ballroom
Session Type: Track Session

Multichannel campaign management is a critical connection point to a company's customers and prospects in good times and bad. Customer investment cannot simply be severed in economic slowdowns. Investments in multichannel campaign management in multiple areas such segmentation, e-marketing, inbound/outbound fusion, event-triggered marketing and social applications can increase both efficiency and effectiveness while increasing customer experience.