Speaker: Gene Alvarez
Location: Westin Kierland - Kierland Ballroom 4
Session Type: Track Session

The iPhone broke the glass ceiling for mobile Web and Web 2.0-empowered people to enable them to express who they are and what they believe in and want. This convergence of trends has forever changed your organization’s strategies for CRM over the Web. Session Takeaways: 1) How context-aware computing will change your industry’s e-commerce and online CRM strategy. 2) How to use user-generated content to build relationships with your industry’s customers and increase sales. 3)How to develop an eCRM2 strategy for your industry.