Speaker: Michael Maoz
Location: Westin Kierland - Kierland Ballroom 2 & 3
Session Type: Keynote Session

Customer relationships must change to reflect the balance of the enterprise’s intent to drive profitability and the customer’s intent for higher satisfaction and convenience. The web is the most potent/a driving force for the matching of these requirements in today’s business climate. This keynote will outline the impact of the web-centric customer across all aspects of the customer relationship and the decisions that must be taken to make it happen.