Sessions - Theme 4: Communicating the Value - Innovation in Sales & Marketing
9 Sessions
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Monday
09:30 AM – 10:30 AM | Cut Waste, Not Marketing Programs With Marketing Resource Management (MRM) | |
Speaker: Kimberly Collins
Session Type: Track Session | ID: G4
Tracks: 4, 6, 7 |
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Monday
10:45 AM – 11:45 AM | Top Investments in Multichannel Campaign Management | |
Speaker: Adam Sarner
Session Type: Track Session | ID: G5
Tracks: 4, 6 |
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Monday
01:45 PM – 02:45 PM | How Generation Virtual Will Change CRM | |
Speaker: Adam Sarner
Session Type: Track Session | ID: G9
Tracks: 1, 3, 4 |
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Monday
01:45 PM – 02:45 PM | Improving the Effectiveness of Lead Management | |
Speaker: Michael Dunne
Session Type: Track Session | ID: G12
Tracks: 4, 7 |
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Tuesday
09:15 AM – 10:15 AM | Sales Force Automation: Deploying What Sales People Want | |
Speaker: Michael Dunne
Session Type: Track Session | ID: G13
Tracks: 4, 7 |
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Tuesday
04:15 PM – 05:15 PM | Assessing the Value of CRM Analytics
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Speaker: Gareth Herschel
Session Type: Track Session | ID: G19
Tracks: 1, 4, 5, 6 |
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Wednesday
09:15 AM – 10:15 AM | Focus on Pharmaceuticals: Showcase for Multichannel and Analytical Capabilities in Data Rich Industries | |
Speaker: Dale Hagemeyer
Session Type: Track Session | ID: G23
Track: 4 |
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Wednesday
01:15 PM – 02:15 PM | Focus on Consumer Goods: How They Are Using Technology for Competitive Advantage and What Other Industries Can Learn From Them | |
Speaker: Dale Hagemeyer
Session Type: Track Session | ID: G30
Track: 4 |
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Monday
01:45 PM – 03:00 PM | Workshop: Getting the Most out of Your Marketing Dollars | |
Speaker: Kimberly Collins
Session Type: Workshop | ID: W1
Tracks: 1, 4, 7 |
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