Gartner Events On Demand

Sessions - Theme 6: Enabling Insight-Driven Strategies and Experiences

11 Sessions

Views:

Click the options below to see what’s included from the event


Monday 09:30 AM – 10:30 AM	Cut Waste, Not Marketing Programs With Marketing Resource Management (MRM)
	Speaker: Kimberly Collins Session Type: Track Session	ID: G4 Tracks: 4, 6, 7

Monday 10:45 AM – 11:45 AM	Top Investments in Multichannel Campaign Management
	Speaker: Adam Sarner Session Type: Track Session	ID: G5 Tracks: 4, 6

Monday 01:45 PM – 02:45 PM	Enterprise Feedback Management: The Who, When, Why, Where and What of Surveying
	Speaker: Jim Davies Session Type: Track Session	ID: G10 Tracks: 1, 5, 6

Tuesday 09:15 AM – 10:15 AM	Best Practices for Customer Data Quality Improvement: Delivering Data You Can Trust
	Speaker: John Radcliffe Session Type: Track Session	ID: G15 Tracks: 2, 6

Tuesday 04:15 PM – 05:15 PM	Assessing the Value of CRM Analytics
	Speaker: Gareth Herschel Session Type: Track Session	ID: G19 Tracks: 1, 4, 5, 6

Wednesday 09:15 AM – 10:15 AM	Using Analysis to Improve Online Channel Efficiency
	Speaker: Bill Gassman Session Type: Track Session	ID: G22 Tracks: 3, 6

Wednesday 11:15 AM – 12:15 PM	Avoiding the Five Fatal Flaws of Business Intelligence
	Speaker: Bill Gassman Session Type: Track Session	ID: G26 Track: 6

Wednesday 01:15 PM – 02:15 PM	How to Build the Business Case for CRM in a Tough Economy
	Speaker: Michael Smith Session Type: Track Session	ID: G29 Track: 6

Tuesday 09:15 AM – 10:30 AM	Workshop: Web Analytics Best Practices
	Speaker: Bill Gassman Session Type: Workshop	ID: W4 Tracks: 3, 6

Tuesday 03:00 PM – 04:15 PM	Workshop: Mastering Customer Data Quality
	Speaker: John Radcliffe Session Type: Workshop	ID: W6 Tracks: 2, 6

Wednesday 09:00 AM – 11:00 AM	Workshop: How to Use Key Performance Indicators to Manage CRM Initiatives
	Speaker: Michael Smith Session Type: Workshop	ID: W7 Tracks: 1, 6