Gartner Events On Demand

Sessions - Theme 7: Brother, Can You Spare a CRM Project? How to Do More CRM for Less

11 Sessions

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Monday 09:30 AM – 10:30 AM	Cut Waste, Not Marketing Programs With Marketing Resource Management (MRM)
	Speaker: Kimberly Collins Session Type: Track Session	ID: G4 Tracks: 4, 6, 7

Monday 10:45 AM – 11:45 AM	Organizational Change Management Techniques for CRM Success
	Speaker: Matthew Goldman Session Type: Track Session	ID: G6 Tracks: 1, 7

Monday 01:45 PM – 02:45 PM	Improving the Effectiveness of Lead Management
	Speaker: Michael Dunne Session Type: Track Session	ID: G12 Tracks: 4, 7

Tuesday 09:15 AM – 10:15 AM	Sales Force Automation: Deploying What Sales People Want
	Speaker: Michael Dunne Session Type: Track Session	ID: G13 Tracks: 4, 7

Tuesday 09:15 AM – 10:15 AM	CRM Contracts and Negotiation: Capture More Value From Products and Services
	Speaker: Jane B. Disbrow Session Type: Track Session	ID: G16 Track: 7

Tuesday 04:15 PM – 05:15 PM	Exploiting Knowledge for Web Self-Service
	Speaker: Johan Jacobs Session Type: Track Session	ID: G20 Tracks: 5, 7

Wednesday 09:15 AM – 10:15 AM	Building a Cost-Effective Contact Center Infrastructure
	Speaker: Drew Kraus Session Type: Track Session	ID: G21 Tracks: 2, 5, 7

Wednesday 11:15 AM – 12:15 PM	Improvising CRM: Cost-Conscious Alternatives for Enabling CRM Strategies
	Speaker: Matthew Goldman Session Type: Track Session	ID: G28 Tracks: 2, 7

Monday 01:45 PM – 03:00 PM	Workshop: Getting the Most out of Your Marketing Dollars
	Speaker: Kimberly Collins Session Type: Workshop	ID: W1 Tracks: 1, 4, 7

Tuesday 03:00 PM – 04:15 PM	Workshop: CRM Contracts and Negotiation
	Speaker: Jane B. Disbrow Session Type: Workshop	ID: W5 Track: 7

Wednesday 09:00 AM – 11:00 AM	Workshop: Implementing a CRM Solution Using an External Service Provider (ESP)
	Speaker: Matthew Goldman Session Type: Workshop	ID: W8 Tracks: 2, 7