Speaker: Betsy Burton
Location: Westbourne 2, Level -1
Session Type: Track Session - EMEA Summit

Organizations need EA now more than ever to respond to market, economic and business changes. Now is not the time to shrink from articulating the value of EA to the enterprise. If your EA team has not fully delivered or communicated the value of EA, don't panic. But — realize that current business and economic turmoil presents a unique opportunity to focus and refine EA efforts so that they have a real and profound impact on business optimization, growth and transformation.