The Four Ps of Running IT Operations Like a Business: Products, Packaging, Pricing and Promotion
Friday, 4 December 200910:30 AM – 11:30 AM
Speakers: Debra Curtis, Bill Malik
Location: Octavius 4
Session Type: Track Session
There are fundamental principles of running a business, such as understanding who your customers are, packaging and pricing your products, and developing and marketing well-defined IT services that satisfy customer needs at competitive prices. In this presentation, we explore pragmatic ways to running IT oOperations like a business for the benefit of your enterprise.


