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Master Data Management Summit
5-7 October 2009  |  Los Angeles, CA
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Monday
07:45 AM – 08:45 AM		Tutorial: MDM 101 Basics
Speaker: Andrew White
Session Type: Pre-Conference Tutorial		ID: T1
Monday
07:45 AM – 08:45 AM		A Difficult Year for Software and MDM. Is the Worst Behind Us?
Speaker: Chad Eschinger
Session Type: Pre-Conference Tutorial		ID: T2
Monday
09:00 AM – 09:15 AM		The Gartner MDM Summit in 60 Seconds or Bust
Speakers: John Radcliffe, Andrew White
Session Type: Keynote Session		ID: K1a
Monday
09:15 AM – 10:00 AM		Gartner Keynote: MDM Scenario - How MDM Will Evolve Through 2014
Speakers: John Radcliffe, Andrew White
Session Type: Keynote Session		ID: K1b
Monday
10:30 AM – 11:30 AM		Gartner’s Seven Building Blocks of MDM: How to Assure Success with MDM
Speaker: John Radcliffe
Session Type: Track Session		ID: A1
Track: A
Monday
10:30 AM – 11:30 AM		The Complexities of MDM
Speaker: Andrew White
Session Type: Track Session		ID: B1
Track: B
Monday
10:30 AM – 11:30 AM		Information Management Practitioners: The Enemy Is Us
Speaker: David Newman
Session Type: Track Session		ID: C1
Track: C
Monday
11:45 AM – 12:45 PM		How To Build The Business Case For MDM in a Tough Economy
Speaker: Michael Smith
Session Type: Track Session		ID: A2
Tracks: A, VT1
Monday
11:45 AM – 12:45 PM		MDM of Customer Data Scenario: State of the Nation and What's Coming
Speaker: John Radcliffe
Session Type: Track Session		ID: B2
Track: B
Monday
11:45 AM – 12:45 PM		Data Integration Technology and Architecture: Infrastructure for Efficient and Effective Master Data Delivery
Speaker: Ted Friedman
Session Type: Track Session		ID: C2
Tracks: C, VT1
Monday
02:45 PM – 03:30 PM		Case Study: The Johnson & Johnson Health Care Systems Journey – A Year Down the Road
Speaker: Charles H. Bloodworth III
Session Type: End-User Case Study Session		ID: A3
Track: A
Monday
02:45 PM – 03:30 PM		Case Study: EA Product MDM – It’s in the Game
Speakers: Cristina Rufeisen, Kerry Sheenan
Session Type: End-User Case Study Session		ID: B3
Track: B
Monday
02:45 PM – 03:30 PM		Case Study: Smith & Nephew - Integrating Lean Principles into the MDM Framework
Speaker: Barbara Latulippe
Session Type: End-User Case Study Session		ID: C3
Track: C
Monday
05:00 PM – 06:00 PM		Creating a Winning Vision, Strategy and Road Map for MDM
Speaker: John Radcliffe
Session Type: Track Session		ID: A4
Tracks: A, VT1
Monday
05:00 PM – 06:00 PM		MDM for Product Data Scenario: View From the Hill — Where Are We, and Where Are We Going?
Speaker: Andrew White
Session Type: Track Session		ID: B4
Tracks: B, VT1
Monday
05:00 PM – 06:00 PM		Using MDM To Enable Agility in Application and Business Architectures
Speaker: Mike Blechar
Session Type: Track Session		ID: C4
Tracks: C, VT1
Tuesday
08:00 AM – 09:00 AM		Keynote: Magic Quadrant Power Session for MDM and Associated Technologies
Speakers: Mark A. Beyer, Ted Friedman, John Radcliffe, Andrew White
Session Type: Panel		ID: K2
Tuesday
09:15 AM – 10:15 AM		A New Kind of Leader: Tactics, Strategies & Economic Value Revealed from Top-Performing Business Leaders
Speaker: Jason Jennings
Session Type: Keynote Session		ID: K3
Tuesday
10:30 AM – 11:30 AM		Organizing for MDM: Stakeholders, Stewards and Change
Speakers: Ted Friedman, John Radcliffe
Session Type: Track Session		ID: A5
Track: A
Tuesday
10:30 AM – 11:30 AM		Procurement MDM: Laying a Foundation for Sustainable Cost Savings
Speaker: Deborah R Wilson
Session Type: Track Session		ID: B5
Tracks: B, VT1
Tuesday
10:30 AM – 11:30 AM		Metadata Management From an MDM Perspective
Speaker: Mike Blechar
Session Type: Track Session		ID: C5
Track: C
Tuesday
02:45 PM – 03:30 PM		MDM Governance Panel: Lessons Learned From Users - Johnson & Johnson Health Care Systems, Inc., Electronic Arts & Ericsson
Speakers: Charles H. Bloodworth III, Stacey Drinan, Kerry Sheenan
Session Type: Panel		ID: A6
Track: A
Tuesday
02:45 PM – 03:30 PM		Case Study: Global Master Data Management at Ericsson - The First 10 Years
Speaker: Roderick Hall
Session Type: End-User Case Study Session		ID: B6
Track: B
Tuesday
02:45 PM – 03:30 PM		Case Study: Smith & Nephew - Integrating Lean Principles into the MDM Framework
Speakers:
Session Type: End-User Case Study Session		ID: C6
Track: VT1
Tuesday
05:00 PM – 06:00 PM		Master Data Governance: Like IT Governance, Only Much Harder
Speakers: Debra Logan, Andrew White
Session Type: Track Session		ID: A7
Track: A
Tuesday
05:00 PM – 06:00 PM		Data Quality Improvement for MDM Initiatives: Critical Competency For Trusted Master Data
Speaker: Ted Friedman
Session Type: Track Session		ID: B7
Track: B
Tuesday
05:00 PM – 06:00 PM		Data Management Architectures for Integrated MDM
Speaker: Mark A. Beyer
Session Type: Track Session		ID: C7
Track: C
Wednesday
10:15 AM – 11:15 AM		Divide and Conquer: Orchestrating your MDM Reference Architecture
Speakers: Mark A. Beyer, Andrew White
Session Type: Track Session		ID: A8
Track: A
Wednesday
10:15 AM – 11:15 AM		The Impact of Business Intelligence and Performance Management on Your MDM Strategy
Speakers: Kurt Schlegel, John E. Van Decker
Session Type: Track Session		ID: B8
Track: B
Wednesday
10:15 AM – 11:15 AM		How to Use Master Data for Content Control, Consistency and Compliance
Speaker: Debra Logan
Session Type: Track Session		ID: C8
Track: C
Wednesday
11:30 AM – 11:45 AM		MDM Excellence Award Winner Announcement
Speakers:
Session Type: Keynote Session		ID: K4b
Wednesday
11:45 AM – 12:30 PM		Closing Keynote: Gartner Town Hall
Speakers:
Session Type: Keynote Session		ID: K5