Speaker: Debra Logan
Location: Los Angeles Room
Session Type: Track Session

For most end users and business processes, "master data" is an unknown concept. What is important to them is "unstructured information" that is contained in Office files, e-mail and content management systems. Yet IT pays virtually no attention to this all-important business content, beyond provisioning desktops, buying file shares and letting the users get on with it. There is an implicit assumption that the users themselves will sort out their own content while IT focuses on structured information systems, such as ERP, SCM and CRM. It won't happen. Enterprise content management needs the discipline of master data management (MDM) as much as — or more than — structured data. In this session, you learn how to tie the unstructured 80% of your enterprise data into your MDM plans.