Speakers: John Radcliffe, Andrew White
Location: Los Angeles Room
Session Type: Keynote Session

MDM adoption continues to grow. It is increasingly accepted as a key, unifying, initiative that enables organizations to meet their objectives in running, growing and transforming their businesses. In this MDM Scenario we take a brief status check on where MDM is today. What has been achieved and what remains to be done. Then we explore where MDM is going in the future in terms of technology, best practices and the market and vendor landscape.