Speaker: Ray Valdes
Location: Westbourne 1, Level -1
Session Type: Track Session - EMEA Summit

As technologies mature and markets consolidate, a quality user experience (UX) becomes important as a source of competitive advantage for vendors and business value for users. The Apple iPhone illustrates how good UX can redefine a well-established product category for business advantage. Good UX design results from a value-centered strategy and user-centered design, ending with a process of continuous improvement based on analytics.