Mark Beyer is a research vice president in Gartner, where he has specialized in information architectures, data integration and business intelligence strategies, data solution architectures and technologies for data warehousing, data marts, and data integration. His area of coverage extends into SOA principles for data management. From a practical perspective, prior to joining Gartner, Mr. Beyer has almost 11 years of direct field experience in data management, integration, business intelligence and application development and was a power user before that.