Jim Sinur is a vice president in Gartner Research after a short stint with a BPM vendor. Prior to that, Mr. Sinur was with Gartner 15 years and helped establish the BPI/BPM areas at Gartner and is considered a thought leader. His research and areas of personal experience focus on business process improvement (BPI), business modeling, business process management technology (BPMT), processes for knowledge workers, process optimization business rules management (BRMS), and leveraging business applications in processes and goal-driven unstructured processes. Mr. Sinur was critical in creating the first Hype Cycle at Gartner, which has become a hallmark of Gartner analysis, along with the Magic Quadrant. He has been active in the rules, data and computing communities, helping shape direction based on practical experience.