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Events On Demand
Customer Relationship Management Summit
14-16 September 2009  |  Scottsdale, AZ
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Michael Smith
Research VP, Gartner

Michael W. Smith is a vice president in Gartner Research, focusing on the value of IT. Mr. Smith's principal responsibilities include the development of business performance frameworks and methodologies to help organizations evaluate IT-enabled business initiatives. Mr. Smith's published research covers topics involving how to use business methodologies such as Kaplan and Norton's Balanced Scorecard and Six Sigma to demonstrate the business value of IT. Mr. Smith conducts workshops and assessments for Gartner clients and prospects.


1 Session by Michael Smith
Wednesday
01:15 PM – 02:15 PM
How to Build the Business Case for CRM in a Tough Economy
Speaker: Michael Smith
Session Type: Track Session
ID: G29
Track: 6