Carol Rozwell is a vice president and distinguished analyst on Gartner's Content, Collaboration and Social team. Ms. Rozwell explores social business strategy, including social media, social networks and collaborative communities. Prior to her current assignment, Ms. Rozwell focused her research on technology and standards for R&D productivity in the pharmaceutical industry. She joined Gartner during the e-business frenzy and helped clients electrify their business processes. She brings to her role extensive practical experience as an implementer of buy-side and sell-side e-commerce systems that is augmented by positions in marketing, consulting and strategic alliance management.