Whitney Tidmarsh is Chief Marketing Officer of the Content Management and Archiving Division at EMC Corporation. In this role, she is responsible for the Documentum and SourceOne brands and leading its global marketing strategy and execution programs. Tidmarsh joined EMC via the acquisition of Documentum in 2003. Throughout her eight years at Documentum, Tidmarsh held a variety of technical and marketing management positions. Prior to Documentum, Tidmarsh had a long career in the relational database market that included various product marketing, engineering and other technical positions at Sybase and Oracle.