Paul Falkenstein is the Vice President, Product Development Processes & Planning for BD. Paul joined Becton Dickinson in 1998 and has held various positions of increasing responsibility in Marketing and General Management. His current responsibilities include the worldwide planning and implementation of the Global Product Development System and the Technology Development Process. He is also currently working on a company-wide Strategic Marketing Assessment process. Paul's experience lies in the planning and staging of new product introductions and portfolio planning for sustained business growth. Paul has over 22 years of Sales, Marketing, and R&D experience in the medical device industry with companies including Johnson & Johnson and I-Stat Corporation. Paul holds an MBA and a Ph.D. in Business Management.