Gartner Events On Demand

How to Establish the "BI Brand:" What CxOs and Business Leaders Need to Know

Wednesday, 4 May 2011
01:30 PM – 02:30 PM

This event is available now. It will be available through 5/7/2012 (54 sessions viewable).

Purchase Options

Streaming access: $295.00

Your purchase will get you streaming access to full videos and slides from the conference sessions. Once you have purchased streaming access, you can upgrade your account at any time to include the ability to download the multimedia files for offline access or to share with your colleagues.

Streaming and Download Package: $590.00

Your purchase will get streaming access to the full featured player as well as enable your account to download the MP4 video files, MP3 audio files and slide PDFs.

Speaker: Patrick Meehan
Location: Constellation Ballroom
Session Type: Track Session

Business Intelligence is no longer a set of tools and technologies deployed by IT; BI is becoming and expected workplace competency firmly rooted on a solid foundation of operational performance management. IT leaders have the opportunity to build a "BI Brand" within IT as a resource that brings together multiple functional and revenue units creating a holistic vertical and horizontal management framework. 1. What is the relationship between BI and Corporate Performance Management? 2. How does BI permeate every level of the workplace as a decision impact source? 3. How can IT leaders best build, market and sell their "BI Brand?"