Guest User | Sign On
Events On Demand
Business Intelligence Summit
2-4 May 2011  |  Los Angeles
Home Event Sessions Tracks Speakers My Account
HP: Social Intelligence: Exploiting Social Media for Deeper Customer Insight
Tuesday, 3 May 2011
04:15 PM – 05:15 PM

This event is available now. It will be available through 5/7/2012 (54 sessions viewable).

Purchase Options
Streaming access: $295.00
Your purchase will get you streaming access to full videos and slides from the conference sessions. Once you have purchased streaming access, you can upgrade your account at any time to include the ability to download the multimedia files for offline access or to share with your colleagues.
Streaming and Download Package: $590.00
Your purchase will get streaming access to the full featured player as well as enable your account to download the MP4 video files, MP3 audio files and slide PDFs.


Play presentation in browser window

Speaker: Scott Walters
Location: Beverly Hills Room
Session Type: Solution Provider Session

Despite their efforts, companies still struggle to move the needle on customer retention and growth. Learn how to harness the power of social media to create deeper customer insights – move analytics out of the back office and enable business professionals to interpret and influence customer behaviors to create immediate value. As one of the largest consumer marketing companies in the world, HP will share its own proven customer analytics best practices.