Tutorial: Basics of CPM
Monday, 2 May 201107:30 AM – 08:10 AM
This event is available now. It will be available through 5/7/2012 (54 sessions viewable). 
Streaming access: $295.00 
Your purchase will get you streaming access to full videos and slides from the conference sessions. Once you have purchased streaming access, you can upgrade your account at any time to include the ability to download the multimedia files for offline access or to share with your colleagues.
Streaming and Download Package: $590.00
Your purchase will get streaming access to the full featured player as well as enable your account to download the MP4 video files, MP3 audio files and slide PDFs.
Speaker: Nigel Rayner
Location: Constellation Ballroom
Session Type: Tutorial Session
Organizations must understand what drives performance and how to use CPM to drive business transformation. IT organizations need to work with the business in getting the basics of CPM right to help drive success.
