Customer Insight: What You Need to Know and How to Figure It Out
Tuesday, 3 May 201103:00 PM – 04:00 PM
This event is available now. It will be available through 5/7/2012 (54 sessions viewable). 
Streaming access: $295.00 
Your purchase will get you streaming access to full videos and slides from the conference sessions. Once you have purchased streaming access, you can upgrade your account at any time to include the ability to download the multimedia files for offline access or to share with your colleagues.
Streaming and Download Package: $590.00
Your purchase will get streaming access to the full featured player as well as enable your account to download the MP4 video files, MP3 audio files and slide PDFs.
Speaker: Gareth Herschel
Location: Beverly Hills Room
Session Type: Track Session
Analyzing customer relationships delivers obvious and extensive benefits to companies, but with a wide variety of vendors all claiming to deliver the same benefits to organizations the selection process is becoming increasingly complex. Marketing has been a long term user of analytics in most organizations, but sales and customer service are also becoming major users of analytic tools.
